REI Co-op
People think they need to escape the city to find nature. In reality they just need to find their nearest REI Co-op. REI helps you discover the nature in your own city through classes and events.
*Won best art direction Q3*
Social
Our social posts will do more show beautiful nature spots in your area. When the link is clicked an interactive map within our app will show where the nature is in correlation to the user and offer the option to get directions to that area.
Trail Markers
People don’t realize how close they are to nature, so throughout cities we’ll place mile markers showing them just how close they are to the wilderness. And of course, how close they are to REI.
Copywriter: Christian Gonzales