Neutrogena Ultra Sheer
Let’s face it: people hate wearing sunscreen because it feels like they’re wearing sunscreen. It ruins a good time.
Neutrogena Ultra Sheer is a lightweight yet strong sunscreen. It blocks out the sun without getting in your way.
Sunblock Blimp
With our Sunblock Blimp, we’ll bring shade to the poor souls melting away in the California sun at Coachella.
Airdrop Samples
A year and some change ago, Childish Gambino Airdropped new shoes to concertgoers during his performance. We like that idea, but we think it’d be more effective to literally airdrop samples of Neutrogena Ultra Sheer to guests.
Static Print
In addition to the Sunblock Blimp and Airdrop activations, we’ll set up static advertisements in and around Coachella to promote Neutrogena Ultra Sheer.
Copywriter: Christian Gonzales
