Hinge
Even though 84% of Millennials prefer meeting in real life, most Hinge matches never go beyond the app.
So as an internet dating service, we set out to help our users go from online to in person faster.
Introducing Hinge Pins
The easy new way to bring online dating to the real world.
Dropping a pin
Drop a pin at your current location to invite matches to come meet you in person.
Getting notified
Your matches will be notified when you drop a pin and are encouraged to come say hello.
We made meeting up easier than ever. Go from match to meetup faster with Hinge Pins.
Easter Egg Bar Activation
Hidden easter egg within the Hinge Pins interface that gives users that find it and drop a pin at that location a free reward.
This campaign will be social driven with ads on each of the major platforms.
Copywriter: Daniel Goldberg